meet rootd
THE CLIMATE CRISIS HAS QUICKLY BECOME THE DEFINING CRISIS FACING THIS GENERATION, WITH ENVIRONMENTAL DEGRADATION AND GREENHOUSE GAS EMISSIONS INCREASING AT UNPRECEDENTED RATES. BUT LOOKING THROUGH THE SEA OF INFORMATION ABOUT CLIMATE CHANGE IS SO OVERWHELMING, AND FRANKLY MOST PEOPLE JUST WON'T DO IT.
ROOTD IS HERE TO FIX THAT.
HERE'S WHAT WE KNOW:
70%
OF BRITS BETWEEN 16-35 EXPERIENCE CLIMATE ANXIETY, AND 49% OF PEOPLE FIND IT SO DEBILITATING THEY JUST CALL IT DESPAIR.
CLIMATE ANXIETY, OR ECO ANXIETY, IS AN EXTREME STATE OF WORRY ABOUT THE FUTURE OF THE PLANET DUE TO CLIMATE CHANGE.
£8-12
BILLION
ARE DONATED TO CLIMATE-RELATED ORGANISATIONS AND CAUSES WORLDWIDE ANNUALLY.
THE UK ALONE GAVE APPROX. £13.9 BILLION TO ALL CHARITABLE CAUSES IN 2023.
13%
OF BRITS VOLUNTEERED LAST YEAR.
1.6 MILLION FEWER PEOPLE HAVE VOLUNTEERED ACROSS THE UK IN THE LAST 5 YEARS.
JUST JU
HERE'S HOW WE CAN HELP:
OUR PLATFORM PROVIDES USERS WITH THE TOOLS, RESOURCES AND OPPORTUNITIES TO CONNECT WITH ORGANISATIONS THEY CARE ABOUT AND OTHER LIKEMINDED PEOPLE LOOKING TO TAKE ACTION. WE KNOW THAT COLLECTIVE ACTION IS KEY TO CRITICAL SYSTEMS CHANGE, WHICH IS WHY WE'RE BUILDING THE INFRASTRUCTURE THAT CAN EMBOLDEN PEOPLE TO ACT.
connect
engage
RIGHT NOW, CHARITIES AND ORGANISATIONS REALLY STRUGGLE TO FIND CONSISTENT VOLUNTEERS, RECEIVE CONSISTENT DONATIONS, AND GET ACCESS TO CONSISTENT VISIBILITY. FOR SMALL CHARITIES, THIS IS THE DIFFERENCE BETWEEN BEING ABLE TO HELP THEIR COMMUNITIES AND NOT. WE WANT USERS TO HAVE THE TOOLS TO FIND A CHARITY THEY CARE ABOUT, ENGAGE WITH THEIR CAUSE, AND HELP CHARITIES DRIVE THEIR WORK FORWARD.
empower
NOT KNOWING WHAT TO DO NEXT ABOUT THE CLIMATE CRISIS IS ONE OF THE PRIMARY REASONS PEOPLE DECIDE NOT TO DO ANYTHING.
ROOTD WILL BRING PEOPLE TOGETHER AROUND CLIMATE ACTION TO DO SOMETHING BUT WILL ALSO EMPOWER THEM TO TAKE ACTION ON THEIR OWN, ACTING AS CATALYSTS FOR CHANGE IN THEIR LOCAL COMMUNITIES AND RESHAPING THE CLIMATE ACTION MOVEMENT FOR THE BETTER.